Company Name:Color Creations Ltd.
Name of Program:
State / Region:Nairobi
Social Impact:As a premier branding company in Africa that manufacturers branded merchandise and provides brand strategy consulting for NGOs and corporations across Eastern and Central Africa, Color Creations has directly helped grow the businesses of numerous clients, while employing more than 100 team members. In addition, Color Creations founder, Eva Muraya, is in the process of developing an innovative corporate social responsibility (CSR) initiative that leverages the skills and knowledge within Color Creations to promote youth entrepreneurship in Kenya. Just beginning, the initiative, known as the "BE [Building Entrepreneurs] Campaign", is already working with 200 entrepreneurs in Kenya. The company's target, for when the BE Campaign is finally launched, is set at reaching 22,000 entrepreneurs within its first two years.
Contact Name:Color Creations Ltd.
Contact Information:P. O. Box 4467 - 00200
Tel.:+254 020 651604
Color Creations and BE Campaign
Color Creations Ltd. was established in 1999 in Kenya as a branding company before merging with Taurus Afrika Ltd. in 2001. Since its inception, the company has worked with hundreds of clients to provide them with branded merchandise in the form of T-shirts, coffee mugs, caps, and bags among other high-visibility items. In 2007, Color Creations Ltd. invested in fully automating its factory to increase production capacity. That same year, Color Creations also became the first company in the branding industry within Sub-Saharan Africa to receive global quality management systems standard ISO 9000:2001 certification. Recently, Muraya launched BSD Ltd., which is an integrated brand strategy consultancy that helps clients develop their brand strategies. In addition, Color Creations Trust was established in 2008 to empower entrepreneurs by providing business mentorship, market linkages, capacity building and ICT services, and enterprise promotion and support. In building this model, Muraya has guaranteed that the BE Campaign and Color Creations Trust will be able to leverage the work of both Color Creations Ltd. and BSD Ltd. More specifically, entrepreneurs who join the BE Campaign can purchase merchandise manufactured by Color Creation Ltd. and sell that merchandise in local markets. Additionally, BSD Ltd. has the capacity to channel brand strategy advice to: a) the BE Campaign as a whole, and b) to individual entrepreneurs that want to further grow their businesses. With approximately 200 entrepreneurs already in place, Color Creations is currently seeking further partnerships to implement integrated systems and processes to promote and formally launch the platform. The company's innovative strategies and strong work ethic has been recognized by the IFC, the Kenyan Institute of Management, Goldman Sachs, and the Pioneers of Prosperity Legatum Africa Business Awards, among others. Going forward, Color Creations plans to continue building out the BE Campaign and implementing strategies to increase market share and service offerings.