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McKinsey Report on Impact Investing in India
Claudius Gutemann, McKinsey Report on Impact Investing in India 14 Sep 2017
Enhancing Capabilities, Empowering Lives - CSR in Skills and Livelihood: What are India’s top companies up to?
Claudius Gutemann, Enhancing Capabilities, Empowering Lives - CSR in Skills and Livelihood: What are India’s top companies up to? 02 Feb 2017
Health Services and Supplies

Frugal Innovation

Frugal innovation is considered by many to be one of the key solutions that enables enterprises to access low-income markets in developing countries. However, the discourse on frugal innovation has painted a singularly product-centric picture of innovation by overemphasising the products’ value propositions, designs and underpinning technologies. This position paper aims to dispel the myth that frugal innovation for low-income markets is solely rooted in the configuration of a product and its components. Rather, frugal innovation is said to involve the implementation of novel ideas across the whole architecture of a business model.