This year Gray Ghost Ventures celebrate the 10th year of investing in early-stage social impact enterprises. In early 2006, their work began as a pilot with the intention of bringing a 'venture capital' approach to impact investing.
The experience has taught them that a market-based approach is key to providing access to much needed information, markets, products and services to benefit underserved populations. GGV believes that creating societal changes requires business models that are scalable and replicable, thereby leading to businesses that are positioned to benefit the millions in our target geographies. Consequently, by leveraging mobile phone platforms in innovative ways, focused specifically on Financial, Health and Clean Technologies, we are able to participate in bringing about this change.