A Monitor Inclusive Markets Report by Nishant Lalwani and Mike Kubzansky, December 2009. Monitor's research has examined previous and ongoing experiments with MFI channel expansion and has identified five models of leveraging MFI networks that show the greatest potential. We have shown that mode selection for a given product provider and MFI will be critical to the success of an expansion venture. We highlight the attributes of suitable products and provide examples matched against each of the five viable business models.
Finally, we present a series of key recommendations for organizations launching expansion ventures - both MFIs and product providers - that should help such initiatives to be both effective and impactful in the future.